The primary reason why so many companies choose to use promotional products either on a regular basis or for specific events is that they work. The paper ends with a conclusion about how the businesses should select the most suitable pricing strategy for themselves. We're here to answer any questions you have about our services. But the truth is that the promotion given was only slightly less the original price, which in reality was higher than other competitors. This is because the distribution and the promotion mix can be modified by the kind of pricing being used. Marketing includes a very important concept that is marketing mix; it has four major components that are promotion, people, price and place. Lifetime Value. Offer Details: Advantages Disadvantages Of Sales Promotion. This may lead you to think you will make a lower profit with discount pricing. Advantages and disadvantages of promotional techniques Mix Element Advantages Disadvantages Advertising The Internet's vast reach can allow advertisers to One disadvantage of advertising on the Internet reach significantly more people than traditional is that your marketing materials are advertising media at a fraction of the cost. Any information contained within this essay is intended for educational purposes only. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 13 Promotional Pricing Strategy Advantages and Disadvantages, 13 Dynamic Pricing Advantages and Disadvantages, 15 Psychological Pricing Advantages and Disadvantages, 11 Dual Pricing Advantages and Disadvantages, 10 Price Leadership Advantages and Disadvantages, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. 23rd Sep 2019 Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Company Registration No: 4964706. When considering the lifetime value of one’s business, promotions make financial sense. Promotions create higher levels of consumer loyalty. Promotional pricing strategies can also be used to take care of debt commitments, achieve steady revenue growth, and appease shareholders to generate long-term profitability. Here are the advantages and disadvantages of a promotional pricing strategy to consider. With the promotional pricing strategy, your shirt becomes the most tempting target because it has a low cost and wasn’t previously rejected by someone else. Moving old supply as well as to increase brand awareness is something that promotional pricing can also be used for. Dropping your prices can lead to a price war. Many promotional pricing strategies include stipulations that require consumers to purchase items “as is” or without the ability to make a return. At the beginning when introducing a specific product line, many companies will give a promotional pricing as a sales motivation. Giving a price discount should be an informed decision by a company on a specific items or brands. Marketing91. Discover how bookings for cruise ships were not deterred despite the pandemic. No plagiarism, guaranteed! Following are some of the advantages of using … Retrieved from, McCormick, M. (2016). After tax profit at most companies tends to fall between 10% and 17%, so a 15% savings offer leaves thin margins. There is no doubt that companies use different types of sales promotion very often to increase sales and beat competition. That makes it more tempting to go through with the purchase. The reality is that is discounted price is perceived as a good value, it will bring is more sales, which would allow for a good profit margin. There are several main types of pricing, however in this paper I will concentrate in doing an introduction of promotional pricing, why to use promotional pricing?, promotional pricing strategy, brand awareness, The advantages of using promotional pricing, Promotion Types and Promotion Cost vs. They will accept the flier or pamphlet distributed, and will read it whenever they get time and in no time, the old people would understand that it is an advertisement for any brand or a product. Digital marketing is not a cup of tea for older customers. [email protected] . This creates a race to the bottom where some businesses may be willing to take a loss just to generate a few revenues. According to McCormick (2016), “promotional pricing is one of the most powerful sales strategies there is. At the beginning when introducing a specific product line, many companies will give a promotional pricing as a sales motivation. Tarnished Product Brand – Customers will question about an item’s quality if they see that item is always on sale. Some examples of promotion types are: The table below depicts types of promotions in a more simple way. In order to obtain new clients where costs of the promotion is less than the entire margins they make from those new clients, this credit card company uses promotion pricing through the next seven years. One of the direct benefits of a promotional pricing strategy is that it will immediately drive better cashflows and revenue in short-term evaluation periods. Advantages 1. E-MAIL . This type of strategy increases a consumer’s value perception. Let’s now say that there are three shirts of similar cut and style that the consumer is thinking about purchasing. In just one year, the company experienced a 13% drop in consumer traffic and saw sales plunge by 25%. You’ll be able to offset some of your costs because consumers will be paying something to gain access to what you offer. Promotional Pricing: Advantages and Disadvantages. Big-ticket items experience this issue the most, but it applies to every product and service in every industry. Although some businesses frequently use promotional pricing as a system to keep continuing purchases from price sensitive shoppers, promotional pricings should mainly be used in a short time technique. Unlike differentiated pricing, which means that different prices for the same item is given in different circumstances. Good sales promotions do not merely place a product on sale, and as a company’s owner, you do not want consumers to say, “if it was half price, I would buy it for sure”. Advantages include the following: 1. The margin on the promotion sale form those who would not have bought from us, and the margin form all their following buys for as long as they continue to buy from us, are included in the profit. The greater the brand awareness, the more the buyer will desire to buy that specific item. Like any other advertising medium, promotional products marketing offers the marketer both advantages and disadvantages. Advantages and Disadvantages of Psychological Pricing . Most consumers do not want to pay full price for an item unless they have no other choice. 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Bringing new buyers is the main advantage of promotional pricing, additionally, it aids in growing the cash flow of the business and also assist to increase the demand of the merchandise; promotional pricing is a very effective strategy. Retrieved from h, Leonard, K. (2018). The psychological pricing advantages and disadvantages recognize the brain’s desire to save money and feel satisfied emotionally. Advantages and Disadvantages of Traditional Marketing ... as they don’t need any explanation about the promotional material. 1. This strategy has been included with marketing campaigns for about as long as businesses have been selling goods and services. Selectivity. The advantages of promotional pricing are: Increase sales volume in the short term. This sets a dangerous precedent. If it is priced at $40, that might be … Let’s take the example of a shirt. If not, it may seem as if the company’s promotional pricing strategy is been successful, when in reality in not creating the desired results. List of the Advantages of a Promotional Pricing Strategy. As we have already learned, promotional pricings are incentives that are generally meant to bring in buyers, to turn over stock and to drive revenue and cash flow. Customers will expect cheaper items if you’re putting them on sale frequently. When customers go shopping, they are balancing the need they have for specific items with the cost of obtaining that item. To be successful in this manner, it must be clearly communicated that your promotional pricing is for a limited time only. The Disadvantages of Marketing & Promotional Strategies. Bringing new buyers is the main advantage of promotional pricing, additionally, it aids in growing the cash flow of the business and also assist to increase the demand of the merchandise; promotional pricing is a very effective strategy. Chron. It may generate interest, but it will never product long-term results that keep you in business. CODES (3 days ago) It may take the form of a buy one, get one promotion, a coupon that is clipped from a mailed flyer, or a promo code that a website offers for a specific discount on certain items or services. Competitive Advantage. Brand awareness is very important with in promotional pricing strategy because consumer decision about buying a product or not, may very well have to do with the customer’s awareness about that specific brand. 11 different Types of pricing and when to use them. According to Gray, Thomas (2012), “They introduce it for a narrow slice of the market or products, publicize it, track the additional sales, and assess whether any profit improvement resulted from the discount. It allows you to segment the market and target all at different price levels. The advantages and disadvantages of promotional pricing. CODES (6 days ago) Promotional Pricing: Advantages and Disadvantages. When customers go shopping, they are balancing the need they have for specific items with the cost of obtaining that item. Often business use loyalty cards to give discounts and approve rewards, also offering discount coupons to whom is in the loyalty plan. When customers go shopping, they are balancing the need they have for specific items with the cost of obtaining that item. The major focus should be in obtaining the correct price level during the price planning process where the sales and profits can be increase to the maximum, which will be up to your own marketing goals and objectives. Prices can be reduced by a percentage amount for a limited duration and an item is therefore deemed to be in a Sale. Promotional Pricing Disadvantages Deal hunters: Promotional pricing can attract the types of customers who are only looking for deals. BLACKCURVE. Organisations design new methods … It should not be treated as authoritative or accurate when considering investments or other financial products. Retrieved from, Gray, T. H.(2018). Spot ways to grow profits. One thing to remember is that promotions are short term, therefore promotion pricing is intended to offer a temporary increase in the company’s sales by presenting more appealing terms than the regular list prices. Promotional pricing. Loss suffered will be compensated for by the growth in sales amount and at the same time attracting new customers is the reasoning why giving a price discount. Among the advantages of premium pricing are: First is the profit margin is thicker. With a promotional price, the consumer receives full access to a product or service at a price that is lower than what the regular or “normal” price happens to be. CODES (1 days ago) List of the Advantages of a Promotional Pricing Strategy 1. Increases value perception – There is a heavy psychological influence in the value-oriented market that promotional pricing strategy has. Also, a great number of buyers who would like to buy high price products as electronics will wait for the holiday sales season.
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